Improving Online Shopping Experience Part 7: Streamline Check-Out
In the seventh part of this article, it’s important to streamline your check-out process with relevant recommendations, a progress indicator, and an order summary and confirmation. Relevant recommendations: This can include suggestions, recommendations etc. Make these as relevant as possible. Remove the header, navigation and… Read More
Improving Online Shopping Experience Part 6: Keep Registration Short and Optional
Quick and easy is the key for the registration process. Forcing long registrations is one main reason why users don’t complete purchases. For registered customers, allow them to sign-in and provide easy ways for them to recover forgotten account information. Allow new customers to skip… Read More
Improving Online Shopping Experience Part 5: Reduce Shopping Cart Abandonment
There are a million reasons why, but trying your best to improve user experience and prevent the preventable will close the gap a little more from a browser to a buyer. The shopping cart is one of the most important features on an e-commerce site…. Read More
Improving Online Shopping Experience Part 4: Enable the Customer to Decide
Inform and reinforce the customer’s buying decisions by offering in-depth product information. Make sure to include the following: Product name: should contain relevant keywords Images: Clear, high quality product images with zoom featuring different angles. Video: Good way to showcase complex products such as “how… Read More
Improving Online Shopping Experience Part 3: Enhance Your Product Being Found
Enhance Your Product Being Found Customers need to able to find your products easily no matter what page they are on. You cannot guarantee that a customer will start browsing from your home page therefore good navigation and search should help them. Create distinct categories… Read More
Improving Online Shopping Experience Part 2: Instil Confidence in Your Customers
Instil Confidence in Customers It’s important to make customers feel like they can trust you and your brand. Displaying clear policies, trust certificates, good reviews, security badges, and contact information makes costumers feel safe. Hackers have caused everyone to become wary when asked for personal… Read More
Improving Online Shopping Experience Part 1: Promote Your Online Presence
Online shopping has grown substantially in the past 16 years with leaders such as Amazon and Ebay. The online user experience has changed, providing multitudes of products and easy payment processes. As time progresses, and competition gets fierce, it’s important for websites to improve the… Read More